#MonocleMagazine #SmallBusiness #Guide


How to start your own company


“Step 1: Branding works. We all know that a good name sells but be careful, as what sounds clever today today can sound tired and painful to repeat five years on.”


“Step 2: Be clear about what your brand pillars are; what your company is going to deliver. Are you about speed and efficiency? Or are you about organic and cosy design? From this will flow everything about your identity”


“Step 3: Only invest in your site if it’s really going to provide revenue. Don’t get into the business of creating content when all you want to do is sell cat-carrying cases.”


“Step 4: A good office is more than a place to keep files. You are going to spend a lot of time there, so make sure you like it.”


“Step 5: You need to create a tight team. Be demanding. Pick the best — but also people you like and trust.”

#MonocleMagazine #SmallBusiness #Guide


How to start your own company


“Step 1: Branding works. We all know that a good name sells but be careful, as what sounds clever today today can sound tired and painful to repeat five years on.”


“Step 2: Be clear about what your brand pillars are; what your company is going to deliver. Are you about speed and efficiency? Or are you about organic and cosy design? From this will flow everything about your identity”


“Step 3: Only invest in your site if it’s really going to provide revenue. Don’t get into the business of creating content when all you want to do is sell cat-carrying cases.”


“Step 4: A good office is more than a place to keep files. You are going to spend a lot of time there, so make sure you like it.”


“Step 5: You need to create a tight team. Be demanding. Pick the best — but also people you like and trust.”



#MonocleMagazine #SmallBusiness Guide 


“I want to create an international brand but still keep my business small” - #MirkoBorsche


Keeping your business small but appealing means doing the little things that set you apart in the crowd. And most times you’ll be doing those little things yourself. So embrace the mundane and tedious.


#ssc #tssc #brooklynsbrightest #wrdrbwzrds #leisurelifenyc #graphic #tee

#MonocleMagazine #SmallBusiness Guide


“I want to create an international brand but still keep my business small” - #MirkoBorsche


Keeping your business small but appealing means doing the little things that set you apart in the crowd. And most times you’ll be doing those little things yourself. So embrace the mundane and tedious.


#ssc #tssc #brooklynsbrightest #wrdrbwzrds #leisurelifenyc #graphic #tee



#MonocleMagazine #SmallBusiness #Guide


“I feel there can be a lack of simplicity in big companies. Design can be restricted because many people are involved and individual judgement can stagnate.” - #HiroshiYoneya


On Mannequin: 
@leisurelifenyc ‘s
Captain’s Cap #sand #suede
Anorak #burgundy #pullover
Oxford #egyptian #cotton
Backpack #leather #croc

#MonocleMagazine #SmallBusiness #Guide


“I feel there can be a lack of simplicity in big companies. Design can be restricted because many people are involved and individual judgement can stagnate.” - #HiroshiYoneya


On Mannequin:
@leisurelifenyc ‘s
Captain’s Cap #sand #suede
Anorak #burgundy #pullover
Oxford #egyptian #cotton
Backpack #leather #croc



As we continue our Insider’s Guide to @leisurelifenyc, we figured we’d share some of our favorite quotes from the reading material we found in the shop.

So stay tuned as we bring you more photos paired with quotes from #MonocleMagazine special edition “Small Business Guide”


“Starting your own business is risky, but the recent economic turmoil suggests that we should recalibrate our notions of safety. The working world used to be divided into safe but boring jobs, and exciting but risky ones. Of late, many of the supposedly safe professions have been decimated — which should help us let go of illusions of safety (in any case, all of us are only a few rogue cancer cells away from the end at the best of times).”


#ssc #tssc #brooklynsbrightest #leisurelifenyc #reading #smallbusiness #monoclemagazine

As we continue our Insider’s Guide to @leisurelifenyc, we figured we’d share some of our favorite quotes from the reading material we found in the shop.

So stay tuned as we bring you more photos paired with quotes from #MonocleMagazine special edition “Small Business Guide”


“Starting your own business is risky, but the recent economic turmoil suggests that we should recalibrate our notions of safety. The working world used to be divided into safe but boring jobs, and exciting but risky ones. Of late, many of the supposedly safe professions have been decimated — which should help us let go of illusions of safety (in any case, all of us are only a few rogue cancer cells away from the end at the best of times).”


#ssc #tssc #brooklynsbrightest #leisurelifenyc #reading #smallbusiness #monoclemagazine



Vintage Punching Bag

Vintage Punching Bag



Jackie Robinson || Brooklyn Dodgers 

#ssc #tssc #brooklynsbrightest #leisurelifenyc #interior #design #jackierobinson #brooklyn #dodgers

Jackie Robinson || Brooklyn Dodgers

#ssc #tssc #brooklynsbrightest #leisurelifenyc #interior #design #jackierobinson #brooklyn #dodgers



We love that @leisurelifenyc is not just a shop but also a cultural and artistic hub that encourages creative exchange.

Wall Art: Illustrations by @gilesjpates || Inspired by photos from @leisurelifenyc ‘s latest lookbook, shot by @socialstudiesclub member Colin(@cbdosxx)

We love that @leisurelifenyc is not just a shop but also a cultural and artistic hub that encourages creative exchange.

Wall Art: Illustrations by @gilesjpates || Inspired by photos from @leisurelifenyc ‘s latest lookbook, shot by @socialstudiesclub member Colin(@cbdosxx)



Inside @leisurelifenyc #interior #design #vintage #globe #wall #art #trunks

Inside @leisurelifenyc #interior #design #vintage #globe #wall #art #trunks



Thursday Styles: For Friends In The Know


“A savvy collection of men’s wear bides its time, just waiting to be discovered.” - @nytimes


When you get a chance grab today’s @nytimes and check out the Critical Shopper, Jon Caramanica’s article about @leisurelifenyc.


And stay tuned in to our Instagram feed as we continue our Insider’s Guide to @leisurelifenyc 

#ssc #tssc #brooklynsbrightest #wrdrbwzrds #leisurelifenyc #brooklyn #boutique #nytimes #joncaramanica #thursdaystyles

Thursday Styles: For Friends In The Know


“A savvy collection of men’s wear bides its time, just waiting to be discovered.” - @nytimes


When you get a chance grab today’s @nytimes and check out the Critical Shopper, Jon Caramanica’s article about @leisurelifenyc.


And stay tuned in to our Instagram feed as we continue our Insider’s Guide to @leisurelifenyc

#ssc #tssc #brooklynsbrightest #wrdrbwzrds #leisurelifenyc #brooklyn #boutique #nytimes #joncaramanica #thursdaystyles



Last Resort Denim & Leather Adjustable Cap


Quality and simplicity sets this cap apart. And it’s Made in the U.S.A. 

Stop by @leisurelifenyc to check out the entire line of caps by Last Resort.

Last Resort Denim & Leather Adjustable Cap


Quality and simplicity sets this cap apart. And it’s Made in the U.S.A.

Stop by @leisurelifenyc to check out the entire line of caps by Last Resort.